Mistaken Orders

Imagine dining at a restaurant where over a third of the orders are hilariously incorrect. It’s a scenario most of us have never encountered, but that’s precisely what happens at Shiro Oguni’s “Mistaken Orders” restaurant. Instead of frustration, it’s a source of delight.

In this unique establishment, staff with varying degrees of cognitive impairment, including dementia, serve customers. Mistakes in orders are not just expected but celebrated. It’s an unconventional approach that has garnered attention and applause. Customers may receive a different dish than they ordered, and instead of complaining, laughter fills the air.

Shiro Oguni’s “Mistaken Orders” challenges stereotypes and fosters empathy, all while providing a heartwarming and unforgettable dining experience. It’s an ingenious concept that turns dining mishaps into moments of joy.


Shiro Oguni, the founder of the Restaurant of Mistaken Orders in Tokyo, has created a unique dining experience that celebrates and raises awareness about dementia. In a society where dementia is increasingly prevalent, Oguni’s innovative concept challenges stereotypes and fosters a sense of empathy and understanding.

Oguni’s inspiration came from a visit to a nursing home, where he received a dumpling instead of the burger he had ordered. Initially, he contemplated sending the dish back, but he realised that he was in a unique environment where errors were part of the experience. Instead of reacting negatively, he embraced the unexpected meal as a gesture of kindness and humility.

The “Restaurant of Mistaken Orders” has become a recurring pop-up event, attracting widespread attention in Japan and around the world. The key idea is to challenge preconceived notions about ageing and cognitive decline. Dementia is a broad term encompassing a range of conditions, including Alzheimer’s disease, which affects memory, learning, and communication skills.

While 37% of orders were mistaken during the early pop-up events, an astonishing 99% of customers reported being happy with their meals. The restaurant creates an atmosphere of compassionate and improvisational cabaret comedy, where the unexpected is part of the charm. Servers with dementia may sit with customers or even ask diners to take orders from others at their table, and patrons respond with laughter and understanding.

Shiro Oguni’s project goes beyond challenging stereotypes about dementia. It embodies the idea that deep, trusting bonds between employees and customers are essential for any business’s success. In an era of abundant supply, differentiation comes not only from products or services but from nurturing enduring and caring relationships. Technology can facilitate this process, but the warmth of human interactions, where employees know customers’ names and needs, remains paramount.

The Restaurant of Mistaken Orders illustrates a reversal of roles, where customers become caretakers for employees. Diners come to support and give these servers an opportunity, valuing the impromptu friendships formed during their visits. The human relationship becomes both the product and the service, an embodiment of the evolving dynamics in modern business.

As the world faces a growing wave of ageing populations and dementia cases, Oguni’s mission takes on global relevance. With dementia affecting millions of people, fostering a more caring and compassionate society is not just a noble goal but also a potentially profitable one. The restaurant’s motto—”dementia or no dementia, we can live together in harmony”—captures the essence of this remarkable endeavour, which challenges conventions and transforms lives through the power of empathy and understanding.